If you wanted to master SEO, then you should know all about Google search console.
This guide will show you how you can leverage the Google search console for better rankings.
What is GSC?
Google Search Console is a tool that will help you to measure your website performance and search traffic, fix issues, and make your website ranking in Google search results.
How to connect your website to the Search Console?
Then click on the property selector and select Add property. Note that you have to prove that you are the owner or handler of the website to add it to the search console.
You can see two types of website properties.
The search console has two different property types. You can check out the following models and choose which will be suitable for your site.
Once you choose the website property, click on the continue button to verify your website. There are many ways to verify your website. However, you can get tested with two most natural steps,
- HTML File Upload: Download and upload an HTML file to your site.
- HTML Tag: Copy and paste the HTML tag to the header section of your homepage.
For other verification methods, you can check it here!
Once you have done the verification, now go to the second step to Add a Sitemap
What is Sitemap?
A sitemap is an XML file that will tell the search engine what pages you have on your website.
You can find the Sitemap option on the left side menu bar.
You can check your XML sitemap in www.yourdomain.com/sitemap.xml
If your website doesn’t have the sitemap XML file, you have to create a new one. You can create a new one from the XML sitemap generator tool.
For WordPress sites, you can download a Google XML Sitemap Plugin.
Once done, now you can able to see the sitemap.xml file by typing www.yourdomain.com/sitemap.xml
Now, copy the URL of the sitemap (sitemap.xml or sitemap_index.xml) and click on the “Submit” button.
Now, Google can index all your site pages. Once Google indexed all your pages, you can check the technical errors of your website.
It shows you all the valid pages and error pages of your website. You can check that in the performance tab.
How to fix the technical errors of your site with the Search Console?
Here I will show you how to use the Index Coverage to find and fix the indexing problems.
Following the Google Search Console guidelines will help to get higher rankings and traffic.
The new search console report will show you the complete index coverage report of the site. You can find the index coverage report by clicking on the coverage tab.
This report shows you which pages are indexed and not indexed from your website.
You can see the four tabs in the index coverage report:
- Valid with warnings
To check the error, click on the error tab. It will show you the error URL at the bottom of the search console page.
Here, you can see one error status. As per your website, it will show the errors. In this, you can able to see the error type “Submitted URL blocked by robots.txt.” By clicking on the error file, you can able to find the affected pages.
Many possible errors can affect your website.
Once you fix all the errors, re-index the pages by clicking on the ‘URL inspection’ tab on the left menu.
Now, inspect your website URL to check the status and click on the “Test Live URL.” If everything goes perfectly, click on the “Request Indexing” button to re-index the page.
Know more about the other three tabs:
How to get more traffic with the Search Console?
Here, I will show you how to take advantage of the search console performance report to get more traffic to your website.
By clicking on the Performance tab on the left side menu, you can see the performance report with four tabs.
- Total Clicks
- Total Impressions
- Average CTR
- Average Position
Here, it shows your website’s precise performance with data of clicks, impressions, CTR rates, and positions.
In this, select the CTR rate and the average positions of your website. Once you picked the tabs, it will show you the page CTR and position of your ranking keywords.
Here, you can see all the keywords that you are already ranking for. Find the 5th or 6th-page ranking list and its page URL.
Find the page:
Click on the keyword that you wanted to find the page. Now click on the page tab.
Once you click on the page tab, you can see which page is ranking for this keyword.
Next, optimize page content with this long-tail keyword and change the meta tags with the relevant content to increase the CTR rate.
After completing the page optimization, re-index your page with the URL inspection.
Check the report after two weeks to see the improvements in your search queries and CTR.
Tip #1: Optimize the website page content with the search queries to improve the keyword rankings.
Make sure your website is optimized for Mobile and all types of screens.
Now, you can quickly improve your website traffic by leveraging the search console.
If you have any other strategy to include in this search console guide, please comment below!
Explore this Resource: The Ultimate Guide to SEO